Save The Children Radio

                      

This advertisement is a very dark way of advertising how children are in danger. They have used a classic children's rhyme and turned it into a description of how children in certain areas in world are in danger and some real life examples of how children are treated. This is effective because it creates sympathy amongst the readers and will persuade the readers and viewers to donate money. The voice used in this advert is a sorting welcoming voice, which has an even bigger effect on the reader because it helps to the message to stand out.